Em's

Introducing Em's by Crystal, Mumbai’s Chowpatty is the city’s first-ever eatery to launch this coffee-inside-cone concept. You can first drink the refreshing coffee and then devour the crunchy cone too.

The brief for this one was straightforward and refreshing. Our super fun client, Esha Mehra wanted to incorporate her personality, charm and excitement into the visual identity of Em's – which comes from her initials E & M.

We created sprightly and playful patterns to incorporate into her brand by using dynamic shapes that changed as per the product.